Under the sun and sea breezes of Thanh’s coastal region, at the 200-years-old traditional fish sauce village of Khuc Phu, Le Gia’s journey began with the aspiration to beautify its homeland and preserve cultural values. Here, overcoming countless challenges, Le Gia persistently safeguards the authentic taste, honoring the pure essence of the sea through fine grains of white salt, plump anchovies, and fresh batches of shrimp and krill. With dedication and craftsmanship, Le Gia creates drops of fish sauce that are rustic yet refined, encapsulating a heritage taste of hundreds of years.
Understanding that fish sauce is not merely a seasoning but a cultural symbol and pride of the homeland, Le Gia treasures the values of sun, wind, sweat, and ancestral knowledge passed down for generations. Honoring and promoting this product is a way to uplift the lives of coastal fishing communities and spread the beautiful cultural values of the nation.
Through its socially impactful business model, Le Gia is committed to building a sustainable cycle, helping fishermen feel secure in their livelihoods and enabling stable incomes rooted in enduring traditional values. Each Le Gia product is the result of the resilient fishermen and salt makers, the dedicated artisans of the fishing village, and reflects Le Gia’s heartfelt love and shared spirit with the community.
More than just a brand, Le Gia aspires to introduce Vietnamese culinary heritage to international friends. Culture is a nation’s soft border, and fish sauce is the soul of Vietnamese cuisine. This is not simply a business story but a testament to the pride and aspiration to preserve traditional values for generations to come.
With a steady vision, Lê Gia continues to deliver safe, health-focused seasonings to millions of Vietnamese families and to showcase the essence of Vietnam's culinary heritage on the global stage.
Mắm Lê Gia
Essence from Vietnam's mother sea
